Netguru vs B12 Consulting: full comparison for 2026
Last updated: August 2026
Quick verdict
Netguru (3.8/5) edges ahead of B12 Consulting (3.6/5) overall. Netguru is the better choice for eU buyers wanting design and engineering bundled under a single agentic AI contract from a Polish EU entity.. B12 Consulting is the stronger option for eU buyers wanting a small, deeply technical Belgian consultancy founded by physics researchers.. The right choice depends on your project size, budget, and required tech stack.
Netguru vs B12 Consulting: head-to-head summary
| Criterion | Netguru | B12 Consulting |
|---|---|---|
| Founded | 2008 | 2012 |
| HQ | Poznań, Poland | Louvain-la-Neuve, Belgium |
| Team size | 201–500 | 11–50 |
| Rating | 3.8 / 5 | 3.6 / 5 |
| Best for | EU buyers wanting design and engineering bundled under a single agentic AI contract from a Polish EU entity. | EU buyers wanting a small, deeply technical Belgian consultancy founded by physics researchers. |
| Pricing model | Fixed project, dedicated team | Fixed project, staff augmentation |
| Min. engagement | $25K (per company website; independently unverifiable) | Not published |
| Primary tech stack | Python, LangChain, React | Python, LangChain, AWS |
| Industries served | Technology & SaaS, Retail & E-commerce, Financial Services, Healthcare | Manufacturing, Technology & SaaS |
Netguru vs B12 Consulting: overview
Netguru
Netguru is a digital product consultancy founded in 2008 and headquartered in Poznań, Poland, with approximately 440–450 employees delivering product design, engineering, and AI/agentic development services. Its contract structure bundles design and engineering under one agreement, and as a Polish EU entity, its default delivery sits fully within EU jurisdiction. Its broader product-consultancy origins mean agentic-specific specialization is less concentrated than at AI-only boutiques on this list.
B12 Consulting
B12 Consulting was founded in 2012 by a group of PhDs in Physics sharing a passion for complex problem solving, headquartered in Louvain-la-Neuve, Belgium with an additional Brussels presence, and roughly 35 FTE. It is a services company expert in artificial intelligence, data science, and custom software development, with a technical, research-adjacent culture reflecting its founders' academic backgrounds. As a Belgian EU entity, it offers full EU data residency at a compact, deeply technical headcount.
Services and capabilities: Netguru vs B12 Consulting
| Capability | Netguru | B12 Consulting |
|---|---|---|
| Multi-agent orchestration | ✗ | ✗ |
| RAG / knowledge integration | ✗ | ✗ |
| Workflow & systems integration | ✓ | ✓ |
| Coding agents | ✓ | ✗ |
| Monitoring & anomaly detection | ✗ | ✗ |
| Customer-facing agents | ✗ | ✗ |
Tech stack comparison: Netguru vs B12 Consulting
| Framework / platform | Netguru | B12 Consulting |
|---|---|---|
| LangChain | ✓ | ✓ |
| LangGraph | N/A | N/A |
| AutoGen | N/A | N/A |
| LlamaIndex | N/A | N/A |
| OpenAI | N/A | N/A |
| Anthropic Claude | N/A | N/A |
| Pinecone | N/A | N/A |
| AWS | ✓ | ✓ |
| Azure | N/A | N/A |
| Kubernetes | N/A | N/A |
Pricing comparison: Netguru vs B12 Consulting
| Criterion | Netguru | B12 Consulting |
|---|---|---|
| Minimum engagement | $25K (per company website; independently unverifiable) | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Staff augmentation |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Mid-market |
Target audience comparison: Netguru vs B12 Consulting
| Dimension | Netguru | B12 Consulting |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Technology & SaaS, Retail & E-commerce, Financial Services | Manufacturing, Technology & SaaS |
| Best use cases | EU buyers wanting a consumer-facing AI agent product with real design investment under one contract, Adding agentic features to an existing digital product Netguru already built | EU buyers wanting a small, technically rigorous Belgian consultancy for a well-scoped project, Complex data-science-adjacent agentic AI problems suited to a research-oriented team |
| Typical project type | Fixed project | Fixed project |
Netguru vs B12 Consulting: pros and cons
| Netguru | |
|---|---|
| + | Fully EU-domiciled (Poland), simplifying GDPR compliance and data residency |
| + | Product-design-and-engineering discipline means agent interfaces get real UX attention under one contract |
| + | Nearly two decades of operating history since 2008 |
| + | Established digital product consultancy brand recognized beyond just AI work |
| - | Agent-specific specialization is less concentrated than at AI-only boutique competitors |
| - | Product-consultancy pricing tends toward the higher end for smaller, backend-only automation contracts |
| - | Public AI case studies are a smaller share of its portfolio than its broader product design work |
| B12 Consulting | |
|---|---|
| + | Fully EU-domiciled (Belgium), simplifying GDPR compliance for European buyers |
| + | Founded by PhDs in Physics, giving it an unusually research-adjacent technical culture |
| + | Over a decade of continuous operating history since 2012 |
| + | Brussels presence alongside Louvain-la-Neuve headquarters gives access to EU institutional buyers |
| - | Very small team (~35 FTE) caps capacity for large or highly parallel programs |
| - | Minimum engagement figures are not published, requiring direct sales contact for early budgeting |
| - | Fewer named large-enterprise case studies than other boutiques on this list |
Who should choose Netguru?
Netguru is the right choice for eU buyers wanting design and engineering bundled under a single agentic AI contract from a Polish EU entity..
Bundles product design and engineering under one contract from a fully EU-domiciled Polish entity, avoiding a separate UX vendor.. Minimum engagement starts at $25K (per company website; independently unverifiable). Works best with clients in Technology & SaaS, Retail & E-commerce, Financial Services, Healthcare.
Who should choose B12 Consulting?
B12 Consulting is the right choice for eU buyers wanting a small, deeply technical Belgian consultancy founded by physics researchers..
Founded by PhDs in Physics, giving it a research-adjacent, deeply technical culture uncommon among the boutiques on this list.. Minimum engagement starts at Not published. Works best with clients in Manufacturing, Technology & SaaS.
Decision matrix: Netguru vs B12 Consulting
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Netguru |
| You need a large dedicated team for an ongoing programme | Netguru |
| Your budget is at the lower end | Compare: Netguru ($25K (per company website; independently unverifiable)) vs B12 Consulting (Not published) |
| You need specialist depth in a specific vertical | Netguru |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Netguru vs B12 Consulting
| Use case | Netguru fit | B12 Consulting fit | Winner |
|---|---|---|---|
| EU buyers wanting a consumer-facing AI agent product with real design investment under one contract | Strong | Strong | Both equally |
| Adding agentic features to an existing digital product Netguru already built | Strong | Limited | Netguru |
| EU buyers wanting a small, technically rigorous Belgian consultancy for a well-scoped project | Strong | Strong | Both equally |
| Complex data-science-adjacent agentic AI problems suited to a research-oriented team | Limited | Strong | B12 Consulting |
| Fixed-price build | Limited | Limited | Both equally |
| Staff augmentation | Limited | Limited | Both equally |
Verdict: Netguru vs B12 Consulting
Netguru (3.8/5) is the stronger overall choice for most AI Agent Development projects. Bundles product design and engineering under one contract from a fully EU-domiciled Polish entity, avoiding a separate UX vendor.. It is best for eU buyers wanting design and engineering bundled under a single agentic AI contract from a Polish EU entity..
B12 Consulting (3.6/5) is the better choice when eU buyers wanting a small, deeply technical Belgian consultancy founded by physics researchers.. If your situation matches those criteria, B12 Consulting is a competitive option.
Related comparisons
Netguru vs B12 Consulting FAQ
Is Netguru better than B12 Consulting?
Netguru (3.8/5) scores higher overall, but "better" depends on your use case. Netguru is better for eU buyers wanting design and engineering bundled under a single agentic AI contract from a Polish EU entity.. B12 Consulting is better for eU buyers wanting a small, deeply technical Belgian consultancy founded by physics researchers..
How do Netguru and B12 Consulting differ in pricing?
Netguru uses fixed project, dedicated team pricing with a minimum engagement of $25K (per company website; independently unverifiable). B12 Consulting uses fixed project, staff augmentation pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Netguru or B12 Consulting?
Netguru is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Netguru and B12 Consulting?
Netguru's primary differentiator is: bundles product design and engineering under one contract from a fully eu-domiciled polish entity, avoiding a separate ux vendor.. B12 Consulting's primary differentiator is: founded by phds in physics, giving it a research-adjacent, deeply technical culture uncommon among the boutiques on this list.. They also differ in team size (201–500 vs 11–50), minimum engagement ($25K (per company website; independently unverifiable) vs Not published), and primary industries served (Technology & SaaS, Retail & E-commerce vs Manufacturing, Technology & SaaS).
Last reviewed: August 2026. Verify all details directly with each company before making a decision.